THE SOFT SAVING WAVE AMONG YOUNG ADULTS

The Soft Saving Wave Among Young Adults

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: make continuously, save strongly, buy a home, and plan for retired life. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing only on long-term build-up, this generation is focusing on equilibrium, well-being, an

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